How AI is reshaping IP rights, from the regulation of AI systems under the European AI Act to the emerging questions about authorship and copyright in AI-generated works
How AI is reshaping IP rights, from the regulation of AI systems under the European AI Act to the emerging questions about authorship and copyright in AI-generated works

The extremely rapid technological evolution, which has characterized the last decade, has placed intellectual property in front of new challenges, posing different interpretative and applicative issues, which respond to the needs of protection and definition of the new scenarios, among which deserves, certainly, mention artificial intelligence.
The spread of this technological tool has given rise to several novelties that have, from the outset, directly impacted the legal system, highlighting new (or pre-existing) regulatory gaps, which have required the intervention of European jurists.
In the field of intellectual property it should be noted that, among several recent interventions, the EUIPO, has addressed this technological evolution through the drafting of the so-called IP Infringement and Enforcement Tech Watch Discussion Paper 2023, in which the potential implications and repercussions of new technologies (especially in the field of AI) vis-à-vis intellectual property rights were addressed.
The doctrinal and institutional fervor created made it possible to identify in the so-called "generative AI," in terms of input (in the implementation phase of the AI model) and in terms of output (due to the work created), some of the issues that needed ad hoc regulation, which led to the approval of the European AI ACT Regulation.
The Regulation, which consists of 113 articles and 13 annexes (unlike the GDPR based on a principle of "accountability"), provides for a different classification according to the different types of AI due to the degree of risk related to their enforceability.
Specifically, the structure of risk assessment is divided into four categories:
This mapping procedure becomes of paramount importance for companies, as it contains the guidelines to be followed to plan any corrective actions in order to comply with the provisions contained in the AI Act itself.
It should be noted, insofar as it is of interest here, that specific provisions in the area of intellectual property emerge among the indications stipulated in the Regulations under review.
Consider, in fact, that AI-based technologies collect and process numerous data, becoming of paramount importance to prepare, on the one hand, the appropriate proactive measures suitable to protect trade secrets used by AI (i.e., through the preparation of specific NDAs) and, on the other hand, to prepare preventive control measures, in order to avoid that the data (and AI models themselves) may infringe the intellectual property rights of third parties (trademarks, designs, patents and copyrights).
Specifically, in the area of copyright, there still remains the long-standing issue, in the field of generative AI, concerning the copyrights associated with "training data", which can be extrapolated from material designed specifically for training procedures. However, it recurs more and more frequently, that such inputs are extracted from public domain databases, but copyrighted. Since generative AI training involves the reprocessing of pre-existing content, the latter is often copyrighted (despite the fact that it is on freely accessible and searchable databases) and/or available online without the knowledge or permission of the respective owners.
Regarding this type of data, the AI Act, in Article 53, provides specific provisions and obligations for generative AI training procedures:
As can be seen from the above provisions, Article 4 of EU Directive 2019/790, which grants holders the power to impose limits (with the exception of specific cases listed in the Directive) on the reproduction and/or extraction of texts and data, also applies to the new Regulation.
It therefore becomes a must for AI technology providers to request and obtain permission from rights holders for any use of protected data/content, during AI model training procedures.
Finally, the AI Office is in charge of reviewing the summary reports submitted by AI-based system providers, which must contain a detailed summary concerning all data and banks used for the extrapolation of training data.
From a jurisprudential point of view, at the international level, two recent conflicting pronouncements in the field of generative AI are worth mentioning, regarding the ownership of generated works and copyright infringement.
Regarding the former, The Beijing District Court held that the prompts used by the author of the work (through software called Stable Diffusion) are protectable by the rules in the field of intellectual property, recognizing the originality of the image created, due to "the repeated adjustment of such parameters, reflecting his aesthetic choice and personalized judgment".
Of a different view is the order issued by Federal Judge William H. Orrick of the U.S. District Court for the District of Northern California, which opened up the possibility that content used as training data for AI systems may not be subject to protection.
In that proceeding, the defendant was accused of "downloading or otherwise acquiring copies of billions of copyrighted images without permission to create Stable Diffusion and used those images to train the model, causing the works to be stored and incorporated into Stable Diffusion as compressed copies".
The court rejected the plaintiff's claims for failure to identify which works were actually used and because the alleged infringement was not based on irrefutable research results.
Currently, the scenario envisions the existence of two strands of interpretation regarding the training data of generative AI systems, on the one hand, recognizing the protectability, in terms of copyright, of the data used and, on the other hand, recognizing the possibility that the training data may fall under the so-called U.S. Fair Use, thus protecting the transformative uses made by the author, which bring originality to the work processed.
To conclude, we recall the interesting study Futures of innovation and intellectual property regulation in 2040 carried out by the European Commission, aimed at defining some possible and possible scenarios in the field of intellectual property, briefly summarized as follows:
Key factors of change on innovation and their relevance for the five scenarios (source: European Commission)