GLP is proud to have been a supporter at the Managing Trademark Assets (MTA) Europe 2019 – event organized by World Trademark Review – on January 28 in London. The MTA is a unique opportunity, where attendees are able to hear senior in-house counsel from a range of industries discussing how best to manage risk and communicate the value of brands to the business. During the MTA meeting the key topics covered included cost-effective strategic management of trademarks, GDPR, fighting counterfeits with limited budgets and ethically managing brand identity and enforcement on social media.
Laura van der Heide – an attorney in GLP’s Milan office – moderated Trademark across the enterprise: Communication and Presentation. Panel details are below.
- Meeting the needs of different stakeholders, products, locations and countries
- Getting management and marketing buy-in: how to facilitate a collaborative relationship
- Creating a brand toolkit – and making internal colleagues your eyes in the market
- Ensuring awareness and brand consistency across the business, licensees and the supply chain
- Jennifer Chung, Associate General Counsel, AccuWeather
- Mark Hodgin, Chief Counsel - Trademarks, Mondelez International
- Lisa Selar, Head Trademark and Design Counsel, Volvo Cars Corporation
More info about the event are available at bit.ly/MTAeu2019
